LEGAL NOTICES

This Cookie Policy explains how SABRACADABRA LTD ("SABRACADABRA", "we", "us" or "our") uses cookies and similar technologies when you visit our websites, use our digital services, or interact with our emails and content.

This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use and protect your personal information more generally. Privacy policy.

1. WHAT ARE COOKIES?

Cookies are small text files that are downloaded to your device (computer, tablet, smartphone) when you visit a website. They are widely used to make websites work, to make them more efficient, and to provide information to site owners.

The term "cookies" in this Cookie Policy also covers similar technologies such as pixels, tags, SDKs and local storage that may store or access information on your device.

2. WHO SETS COOKIES ON SABRACADABRA SERVICES?

Cookies on our services are set by:

• First-party cookies – cookies placed by SABRACADABRA LTD and used by us to operate and customise our services.

• Third-party cookies – cookies placed by trusted partners that provide services to us, such as payment processing, newsletter subscriptions, analytics or marketing support.

3. WHAT TYPES OF COOKIES DO WE USE?

Depending on your region and the choices you make in our cookie banner or browser settings, we may use the following categories of cookies:

• Strictly necessary cookies – these cookies are essential for the functioning of our site and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, keeping items in your shopping bag, or moving through checkout. You can set your browser to block these cookies, but some parts of the site may then not work properly.

• Performance and analytics cookies – these cookies help us understand how visitors interact with our site, measure traffic and usage patterns, and improve our services (for example, by seeing which pages are most popular or where users encounter errors). The information is usually aggregated. Where required by law, we will ask for your consent before using these cookies.

• Functionality cookies – these cookies allow the site to provide enhanced functionality and personalisation, such as remembering your language, region, currency, or other preferences. If you disable these cookies, some services may not function as intended.

• Advertising and social media cookies – these cookies may be set by us or our partners to build a profile of your interests and show you relevant ads on other sites or platforms, and to measure the effectiveness of our campaigns. They may also be used to enable social sharing features. These cookies rely on identifying your browser or device and, in some regions, may be considered a "sale" or "share" of personal information under local law. Where required, we will only use these cookies with your consent.

4. COOKIES AND THIRD-PARTY PARTNERS WE CURRENTLY USE

As of the effective date of this Cookie Policy, we use a limited set of third-party partners in connection with cookies and similar technologies:

• Mailchimp (newsletter and email services) – we use Mailchimp to manage newsletter subscriptions and send marketing emails when you opt in. When you submit a subscription form or interact with our emails, Mailchimp may set cookies or similar technologies to help us understand email opens, clicks and deliverability. For more information, please refer to Mailchimp's own privacy and cookie notices on their website.

• Stripe (payment processing) – we use Stripe to process payments securely. Stripe may set cookies that are strictly necessary to detect and prevent fraud, to remember your session during checkout and to support secure payment flows. These cookies are essential for payment services to function. Please refer to Stripe's privacy and cookie documentation for details of their practices.

In addition to the partners above, we may use first-party cookies to:

• keep you logged into your account and maintain your session;

• remember items placed in your shopping bag as you navigate the site;

• store your language, currency or region selection so that you see the correct content and pricing;

• record your cookie preferences so that we can honour the choices you make.

Over time, we may add or change partners (for example, analytics or advertising providers). When we do so, we will update this Cookie Policy and/or our consent tools as required by applicable law.

5. HOW CAN YOU MANAGE COOKIES?

You have several options for managing cookies and similar technologies:

• Cookie banner and Cookie Settings – where required by law, we will present a cookie banner or preferences tool the first time you visit our site (and periodically afterwards) so you can choose whether to accept or reject non-essential cookies. You can also review or change your choices at any time by using the “Cookie Settings” control available in the footer of our site, which opens our privacy and cookie preferences center.

• Browser settings – most browsers allow you to block or delete cookies, or to alert you before a cookie is stored. The exact steps depend on your browser. If you block all cookies, some parts of our site may not function properly (for example, you may not be able to complete a purchase).

• Third-party tools – some third parties offer opt-out mechanisms for their cookies. You can check the settings offered by services such as Mailchimp or Stripe or consult broader opt-out platforms in your region where available.

Your choices may need to be repeated for each device and browser you use, and may be cleared if you delete cookies or reset your device.

6. REGION-SPECIFIC INFORMATION

SABRACADABRA LTD is based in the United Kingdom and operates globally. We aim to apply a consistent level of protection for personal information, while also complying with local requirements.

• UK & EU / EEA – for visitors in the United Kingdom and European Economic Area, we rely on your consent for non-essential cookies (such as most analytics and advertising cookies). Strictly necessary cookies are used on the basis of our legitimate interests in providing a secure and functioning website.

• Other regions – where local law imposes additional rules (for example, restrictions on certain tracking technologies or requirements to provide opt-out mechanisms), we will comply with those rules and adapt our tools and processes as needed.

• California and similar US state laws – some US state privacy laws (including the California Consumer Privacy Act – CCPA, as amended) use the concepts of "selling" or "sharing" personal information for cross-context behavioural advertising. As of the effective date of this Cookie Policy, we do not sell your personal information for money. If, in the future, we use cookies or similar technologies in a way that is considered a "sale" or "sharing" under those laws, we will provide additional notices and controls (such as a "Do Not Sell or Share My Personal Information" link) as required.

7. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time, for example to reflect changes in the cookies we use, our partners, our services, or applicable law.

When we make material changes, we will update the "Effective date" at the top of this page and, where required, provide additional notice (for example via a banner or email).

8. CONTACT

If you have any questions about this Cookie Policy or our use of cookies and similar technologies, you can contact us at:

Email: dataprivacy@sabracadabra.com

For more information about how we handle your personal information, please refer to our Privacy Policy. Privacy policy.